Welcome to YTC The Label. Founded in 2007, we are an independent, community-driven production company dedicated to elevating sound, culture, and opportunity. Built on the principle of giving back, our mission extends far beyond the studio — we are actively investing back into our community to provide direction, creative outlets, and mentorship for at-risk youth, to steer them away from the justice system and toward a stronger future.

The Label

YTC The Label is the music arm of Your Top Choice. What started as a name from the streets — the Yellow Top Crew — was flipped into something positive: today YTC stands for Your Top Choice, and the label carries that same energy into every release. Independent and self-built, the label handles its own recording, visuals, promotion, and community work out of New York City. Every song, every video, and every campaign is built in-house and pushed by hand, the same way the movement was built.

At the helm, Titon Rosavelli's executive vision and strategic leadership drive YTC The Label as both a creative hub and a launching pad for real talent.

The Roster

Moving the culture forward right now, our roster features powerhouse artists Top Guala, EM Guala, and Movimiento, delivering heavy-hitting releases that resonate on the streets and across every major streaming platform.

Top Guala — New York hip hop with a heavy, street-certified sound. His single "Back Outside" featuring EM Guala leads the label's current run.

EM Guala — a raw, authentic flow straight from the block, heard across the label's biggest records, from "Back Outside" to “Tramp Stamp.”

Movimiento — the Spanish-language voice of the label, rapping en español straight from New York City and bringing the movimiento to the world.

Visit the artist pages to hear their stories, watch the videos, and stream the music.

More Than Music

YTC The Label is proof that music can be a catalyst for real change. Through Your Three C's Mentorship, the label's founder works one-on-one with people coming home and young people at a crossroads — 45 minutes of real guidance from someone who has lived it. The label also shares real opportunities with its community, from artist grants to the knowledge it takes to move civilized and win.

Tap into the latest releases, join the GualaLife Insiders mailing list for first dibs on new music, videos, and events, and follow the movement on every platform.

Your choice counts. Make it your top choice — and make it a positive.

GualaLife or nothing.